Local Foodscape Attributes and their Impact on Trust and the Purchase Intention
(A2023-114048)

AUTHORS

Rajlakshmi Banerjee, Nottingham Trent University; Barry Quinn, Ulster University

ABSTRACT

This study sought to explore the dimensions of the local foodscape attributes that shape consumer local food purchase intention. Despite the growing consumer interest in purchasing local food, a little research focuses in understanding the relationship of the local foodscape attributes, trust, and purchase intention. A two-stage qualitative methodology was adopted consisting of five focus group discussions and 25 semi-structured interviews with consumers in Northern Ireland. Focus groups broadly explored consumer understanding of various local foodscape cues. The semi-structured interviews sought to explore more in-depth interrelationships between those identified local foodscape attributes and their influences on the local food purchase intention. Findings reveal, the setting within which local food is sold, exhibit multi-sensorial cues which diffuses ethical, cognitive, and emotional signals. This study thus contributes and expand the understanding that local foodscape attributes reinforce trust through various socio-material features; subsequently co-create experience and value that guide local food purchase intention. Keywords – Local foodscape, trust, ethical perceptions, purchase intention